Columbia Sportswear Goes Green and Geographic
The company now offers customers the option of receiving merchandise in used boxes. That’s the green part. Recipients can keep track of where the box has been using social media. That’s the geographic part. So far 66% of customers have opted for the used box. It’s unclear if being green or geographic is the impetus.
- Reuters
by Adena Schutzberg on 09/25 at 06:00 AM |
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