“Cold and Flu Companion” Mobile Phone App
Yep, it’s branded with a drug name (Zicam) but it’s the premise that I want to examine. The app (Android now, iPhone later this month) allows users to get info on local (input ZIP Code) code and flu info.
The Zicam® Cold & Flu Companion mobile application provides greater detail than this service by showing users the percentage of sick people in any given zip code, what types of symptoms are most prevalent and which ones to look out for in a specific area. The application also keeps users updated on the latest cold and flu news.
Source of this info? Not stated in PR. But you can get the same info (apparently) via this website. (The risk in my city today is low!)
Useful? Some would say yes. Another benefit? Coupons to buy (that’s right) Zicam plus directions to nearby retailers. Is something like that a viable way to “opt in” to LBS-based coupons/pushes? We’ll see.
