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Thursday, August 28, 2008

Clever marketing from “Navtec”

I was minding my own business doing some news searches this morning when a sponsored ad appeared next to my Google search.

Navtec? That’s not how you spell it! It’s now NAVTEQ but back in the day was NAVTECH. Must be some scammer playing on the name to get folks to buy their… Ooops. The link takes one to navigation.com, the URL NAVTEQ has for its map update store.

I’m so naive.

by Adena Schutzberg on 08/28 at 07:20 AM | Comments | Bookmark and Share

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