Checking in with Pictometry
Earlier this year Pictometry merged with EagleView. While most people in geospatial technologies were well aware of the Pictometry brand, EagleView is not a familiar name. I spoke with Gina Piendel, Marketing Manager to get an update on the merger, as well as the current and future plans for the expanded company.
First off, we in geospatial are likely to forget that Pictometry has a commercial arm, one that deals with development, construction, roofing and the like. The company offers tools for estimating costs and putting together required reports for materials and the like. The EagleView merger is at least at the outside, a merger with "that side of the house." Before the acquisition EagleView software crunched numbers based on other company's imagery to serve its construction and insurance clients. With the merger, that imagery, ideally more up-to-date and with higher resolution, comes from Pictometry. Further, Plendel, explained, it's clear that the EagleView reporting offerings are stronger than Pictometry's and will in time be the company's solution.
Over on the imagery side, where most customers are federal, state or county agencies, for the short term at least, everything is the same. Pictometry continues to collect imagery and serve the one third of all U.S. counties it counts as clients in the assessment and public safety areas. But, as indicated by the CEO in the last two years, the future is in providing not just products (imagery) but more valuable solutions to users. What's the nature of those solutions? Plendel is not yet ready to share, but expects to share news later this year.
One change with the acquisition is change in the company's balance of revenues. Pictometry on its own brought in about 75% of revenue from the imagery/government side and 25% from the commercial side. With the merger those numbers balance out to 50% and 50%.
One decision is still up in the air: exactly what the company will be called. The challenge is to leverage the two brands, both strong in their own sectors, within a single company. Pictometry is at work on that important marketing issue, but Plendel is sure of one thing for both Pictometry and EagleView customers: the merger is a win for both groups.