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Wednesday, February 06, 2008

CBS Mobile Explores LBS Ads With Loopt

CBS announced Wednesday some “serious experiments” using LBS advertising. CBS Mobile will deliver ads to its websites that are set up for mobile use based on GPS-enabled phone’s locations. Loopt is providing the location tools, along with relationships with carriers.

- New York Times

by Adena Schutzberg on 02/06 at 06:00 AM | Comments | Bookmark and Share

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