Buy A Tree; Get KML

Remember the Star Registry? You pay a fee and get a star named after you. The deliverable is a certificate with the star’s location. It’s been offered as a gift for major occasions. Well, now there’s a better, more earthly option. The World Wildlife Fund offers the chance to buy a sapling to be planted in the Sebangau National Forest in Central Kalimantan, Indonesia and in return, get a KML file of its location. It’s called mybabytree.org.

Says Leslie Rule:

While the idea is great, the execution brilliant (JWT did the creative), the social good unassailable, what makes this unlike any online donation site is the process that connects the donor with the tree. Once the tree is planted, it is a given a number, geo-tagged with lat/long coordinates, and located in a Google Earth kmz file, which is then sent to the donor.

via MediaShift