Brightkite hooked up with Limbo? Who?
I had that reaction to yesterday’s news (press release) about location-sharing company Brightkite pairing with social networking company Limbo. I’d never heard of Limbo.
Caroline McCarthy at C|net’s The Social describes the company: “Limbo’s focus is on mobile games, as well as text-message alerts: sports scores, celebrity gossip, weather, horoscopes, and the like.” That explains why I’d never heard of it. The Brightkite blog notes: “The Limbo team knows a lot about mobile.”
She notes it was basically a stock deal and that now Brightkite has access to Limbo’s $9 million in funding.
I wonder if this merger is the first of many for the early LBS social players. Perhaps location by itself is not enough to make a successful business?
by Adena Schutzberg on 04/09 at 09:18 AM |
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