Blue Dasher Offers Differentiators on Street Level Photography
Blue Dasher came out with announcement today about their new street level photography. I see Blue Dasher distancing itself from other immersive technologies in three areas:
Contextual Advertising. Need an ad placed in the 4500 block of Main Street? No problem. 7-Eleven needs a virtual billboard ad 1000 feet ahead of every c-store? No problem. I like the ability to place an ad wherever you want. It could be a boon for hyper-local ad placement. And ad agencies are probably salivating on placing virtual ads on the back of buses.
Accurate Geocodes. Linking the photos to accurate geocoding provides easy searching and routing, otherwise you simply have dumb imagery. Plus they are offering an API to integrate it with an exising applications. I guess that’s four good reasons.
by Joe Francica on 04/01 at 09:35 AM |
Comments |
