Beginning of End of PND Market?
Investor’s Daily suggests two scenarios: a few more year of growth driven by lower prices, then death, or it’s already dead.
Phones with navigation and other electronic goodies (e-book readers, music players, etc.) will grab consumer dollars. And what of the nav companies that try to fight back, like Garmin with the nuvifone? Jeff Evanson, an analyst at Dougherty & Co. calls it a bomb, noting it is ugly and late.
On the other hand, IBD notes in a second article that NIM and TeleNav are making good money from carriers by providing for fee navigation on phones. Noteworthy in the coverage: IBD notes that NIM and TeleNav get data from NAVTEQ and Tele Atlas (owners Nokia and TomTom are mentioned) but does not mention that the underlying navigation and mapping tools are from deCarta.
