BA and Google and Marketing…
Last night MarketPlace (the NPR business show) noted an Airbus “media stunt”: flying the new Airbus A380 with a full load of employees. It was aimed, the show said, to be a stunt. That make me think of the buzz in the geoblogs about BA using Google Earth to allow fliers to see the flight they might take before they take it... Also a PR stunt? Probably.
In the meantime, Michael Schrage co-director of the MIT Media Lab’s eMarkets Initiative, writing at CIO Magazine notes that asking what IT might do for you is not a bad question, but perhaps not the most useful. The right question is: “What’s the most innovative thing you think IT is doing for you?”
It turns out one airline CIO asked that of his online customers. The answer? The seat selector map. That lead to a test of further uses of that application. Do you think Google Earth will end up on that list any time soon?
