Autodesk Showcases… or Does It?

After five hours of Autodesk Press Day I returned to the hotel to blog. I read this PR, posted on our website:

Geospatial Applications Feature in Expanded AutoCAD Technology Portfolio . The release begins:

At its World Press Day event, Autodesk, Inc. (Nasdaq: ADSK) today showcased enhancements to its AutoCAD Map 3D 2008 and AutoCAD Raster Design 2008 geospatial software products…

There’s a problem: Autodesk didn’t showcase anything of the kind! I and some hundred plus other press folks heard VPs talk, saw some customers show off their work and learned nothing about new geospatial products. We also learned nothing about AutoCAD 2008, which is highlighted in this release.  Those products and others were said to be “introduced” at the event. That, we were assured would be tomorrow.

But, Autodesk got one right. The PR titled CEO Outlines Strategic Direction at Worldwide Media Event did reflect what we saw and heard.

Disclosure: Autodesk covered travel, lodging, food for me to attend World Press Day. I also received corporate gifts.