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Monday, August 01, 2011

Autodesk Acquires Instructables

I guess the idea that every company should be a media company is coming true in more ways than I imagined. It seems Autodesk sees itself in the DIY space with its home-focused design and sketch tools. Thus, acquiring the hands-on, how-to site Instructables makes sense. It also put Autodesk in an interesting position with company leading the "Maker" movement: O'Reilly. I've used Instructables a few times with great success. In one case the effort seemed beyond my skills (and interest) and used the non-DIY solution (buying a new iPod shuffle). Autodesk is repositioning itself - respositioning itself further and further from geospatial technology.

- press release

by Adena Schutzberg on 08/01 at 08:15 AM | Comments | Bookmark and Share

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