Augmented Reality Moves to the Next Level
QderoPateo, a startup company links a developer in China and a techie in the U.S., who want to turn Augmented Reality into “Articulated Naturality.” This next step “relies on full image recognition of one’s environment and location-based services for an augmented reality solution.”
To see it in action consider a World Wildlife Found campaign that put a bear into the “real world” environment and showed how poorly it faired: the poor bear was run over by cars, fell down stairs, etc. The app was aimed at urban youth in China. The perhaps awkwardly portrayed message about caring for wildlife got through - visits to and memberships via the WWF website jumped; the former tripled and the latter doubled during a two week campaign.
The video below discusses the campaign and the tech.
