Are You Ready for Some Football? Map of Facebook “Likes” Show Which New York Team is Favorite
Giants or Jets? That was the question the Wall Street Journal sought to answer by mapping Facebook "Likes" from counties in the metro New York region. The result: not a single county favored the lowly Jets. Map posted at WSJ.
- Basic demographics grabbed from location-based "Likes" is compelling and with a little more geographic granularity could be useful to many retailers, especially "mom and pop" stores.
- Geographic TV coverage matters: As one commenter pointed out, the Giant have a high proportion of fans in New Haven County, Connecticut compared with Manhattan. New Haven receives a broadcast of Giants games out of Hartford.
Growing up in Central New Jersey, in the late 60's and 70's, I was a Jet fan. "Joe Willie" Namath captured a lot of attention. Interestingly, both New York teams have had to rely on southern QBs (Namath, Alabama; Phil Simms, Morehead State, Kentucky, Manning, Ole Miss) to drag them to the promised land.