AOL CEO Tim Amstrong: Fewer Ads, More Value to Advertisers on MapQuest
Armstrong (who joined the company from Google) was asked about his plans for the second 100 days on the job:
At a baseline level, you are going to see improvements to MapQuest. Some of the pages on MapQuest had 17 ads on them. We’ve just removed 10 of the ads. You are going to see us bring down the total amount of ads and concentrate on the value for advertisers.
by Adena Schutzberg on 07/20 at 08:27 AM |
Comments |
