Another Biz Model for Cell Phones: Location-based Pricing
The technology is from Telecordia and called dynamic discount tariffing.
It was launched in Africa in September. There MTN, Vodacom and Safaricom offer between 45 and 95% discounts. It’s now likely to be launched in India.
My question: how will you know the discounted areas? “Subscribers get information on the discounts through SMS or by an interactive voice response system.” I guess it’s just a form of “congestion pricing.”
- Business Line (via Plugged.In)
by Adena Schutzberg on 11/13 at 06:00 AM |
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