All Points Blog
Our Opinion, Your Views of All Things Location

  • HOME

    About Us

    Advertising

    Contact Us

    Follow Us



    Feed  Twitter 

  • RECENT COMMENTS
  • NEWSLETTER

    All Points Blog

    Catching geospatial news that others miss. Delivered daily.

    Preview Newsletter | Archive

  • ARCHIVE
    << August 2013 >>
    S M T W T F S
           1 2 3
    4 5 6 7 8 9 10
    11 12 13 14 15 16 17
    18 19 20 21 22 23 24
    25 26 27 28 29 30 31
  • PUBLICATIONS

Friday, August 09, 2013

Ads Appear on Google Maps Mobile Apps

The new feature for end-users was introduced Thursday to those who pay for these ads: Adwords customers.

Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.

When users click on an ad to get location details, they’ll see additional information such as the business’s address, phone number, photos, reviews and more. From here, there are a number of paid and free click actions they can take. Free actions include saving business information for later, sharing a business with a friend, or starting navigation. Aggregated reporting for these free clicks is available in your account.

- Inside Adwords Blog

by Adena Schutzberg on 08/09 at 05:28 AM | Comments | Bookmark and Share

More from Directions Magazine

All Points Blog Newsletter

Catching geospatial news that others miss. Delivered daily.

Preview Newsletter | Archive

Follow

Feed  Twitter 

Recent Comments

Publications: Directions Magazine | Directions Magazine India
Conferences: Location Intelligence Conference | .Map Conference | GEO Huntsville
© 2014 Directions Media. All Rights Reserved