Abaqus Offers Turnkey SaaS for “Personal Location-based Analytics”

Last week Abaqus announced a web portal called myGeoDiary (See image at right; click for larger graphic), a working proof of concept for their technology platform. Is it just another API to geoenable a social networking? Maybe. Shailendra Jain, CEO, explained to me that he believes his unique selling proposition is that the platform provides "rich ground for personal analytics." I have to admit that I never heard geotagging described in that fashion but it makes some sense because it emphasizes a deeper level of understanding of personal location-based data…that’s if you want to go deeper on where you’ve been, record more descriptive information, and reference that information again in the future. Jain said any social network website that uses his platform can, "hold and store data for personal intelligence; then retrieve it for retroactive context."

Jain believes that "white labeling" his platform is the way to go as opposed to approaching a cell carrier to adopt his application. Right now Abaqus wants to be device independent, be ubiquitous across many devices and connect to as many backend services as possible (e.g. Flickr, Snapfish, etc.). The service will use Google Maps under their standard licensing agreement, or if the service provide balks at Google’s terms, Abaqus can be opportunistic in supplying an OpenStreetMaps platform for map data. Right now, Jain wants to get as many developers to adopt his API and protocols as possible in establishing a network of users and applications. And apart from the obvious apps in the consumer space, Jain hopes to attract the mobile resources management (MRM) market as well.