Special Announcement
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Thursday, January 24. 2008
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Google, which began putting mapped results on its general search page (Universal Search) some time ago, has upped the number of such results from a typical three to, in some situations, ten.
Search Engine Land tracks the details, but the most interesting part from my perspective is the "why?"
Google said today that the reason it's showing more links is because usability testing revealed that many people didn't realize there was additional local content available beyond the three listings, despite the "more results . . ." prompt. Accordingly, Google said that with the 10 links it is hoping to signal people that there is much more local content a click away.
Friday, January 18. 2008
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SpatialPoint is launching a Microsoft Virtual Earth and SQL Server 2008-based application showing the potential of that application's new spatial datatypes. Using the Federal Communication Commission's (FCC) radio station coverage polygons and a routing function, a user can plot an anticipated driving route to find those stations broadcasting the Super Bowl. SpatialPoint has created a website called " Follow the Game" to assist sports fans who have to miss seeing the game. So what's special about this? All point in polygon and polyline functionality was developed with the CTP-5 release of Katmai. The app uses Virtual Earth for geocoding and routing as well as some of SpatialPoint's Atlas technology. The application is free to the public and while the site is live now, some printing functionality needs to be implemented. Printing the map will show both the station call letters and frequencies. I plotted a route from Glencoe IL to Huntsville AL; the web will have directions such as the following: You can tune in station WSCR-AM (670) broadcasting out of CHICAGO immediately. Coverage should last for about 131.78 miles. You can tune in station WTMJ-AM (620) broadcasting out of MILWAUKEE immediately. Coverage should last for about 18.31 miles. Depart on Dundee Rd (West) (1.01 mi) 1 Road name changes to SR-68 [Dundee Rd] (0.16 mi) 2 Take Ramp (RIGHT) onto I-94 [US-41] (13.17 mi) I tested the application and it's pretty cool...you'll notice a few bugs which may require you to reset the map but in general, I'd use it if I were going to miss the game. Predication: Green Bay over Patriots 28-24.
Monday, January 14. 2008
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I actually had lunch with a ClickitySplit person recently. I don't believe he used the term "Visual Marketplace" but that's what the local search site uses as its tag. The idea is that local businesses post updateable "billboards" on the map. Whose map? WebProNews says it's Virtual Earth and the logo appears on the map. The website FAQ notes: "Our proprietary map control allows you to zoom in and de-cluster the dots that signify business locations."
No matter the tech, the challenge I think is to convince mom and pop and chains that they need to be on the major serach engines and thus in their local searches and ALSO be in all these other player's offerings. There's quite a chicken and egg thing, too: surfters won't visit unless the maps are well populated and mortar-based stores and restaurants won't buy billboards unless there's traffic.
- WebProNews
Monday, December 31. 2007
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The Google mashup does just what you'd expect: it finds local businesses and reveals - wait for it - their hours!
The writer at Local Tech Wire (WRAL - Raleigh/Durham, NC) notes it looks pretty good for his known orbit of coffee shops, but points out his favorite mexican places don't show up in searches for burritos. I searched for "coffee" in "modesto" and learned about the Coffee Family Dental. Also annoying: hours do not seem to be day of the week dependent. I bet that dentist's office is not open on Sunday, for example. Don't get me wrong - I'm all for more data in local search; this is just a small step forward, however. I expec this sort of specialty solution (data or service) to be gobbled up by the big guys once its of real value.
You can confirm, edit or flag results - and add listings - if you register.
The service, now beta, is available for the US, Europe and China and boasts iPhone and soon, Android support.
Business model? Unknown. Funding? Self. Data sources? Unknown.
- LocalTechWire
Wednesday, December 26. 2007
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I've been keeping tabs on how online journalists have been using maps to offer more features. See for example what MetaCarta offers in that realm. Others are going a different route: geotagging stories and asking registered readers to key in addresses to deliver neighborhood news. Recently, Chi*town Daily News did just that. It's a citizen journalist run news site for Chicago. Luckily, I know the neighborhoods there and could regsiter with an old college address. When I log in I see map centered on that address with local news stories linked off a Google Map.
Equally interesting, per MediaShift/IdeaLab, is the deal for advertisers.
For advertisers this represents an amazing opportunity to pay for ads that reach people in a particular neighborhood. And they're cheap -- $50 to get started.
There's more. It's not just that we're matching users with ads near them. We're pairing content with nearby ads, too.
This is a way new media can potential "jump" traditional media and hopefully attract funding via advertising.
Thursday, December 20. 2007
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Kanwar Chadha is interviewed by Joe Francica on his views about LBS in 2007 and beyond. "Having native location technology on the device allows consumers to get much more benefit from different kinds of applications than if location was sort of an add-on feature,” says Chadha. "There can be a broad range of services like social networking that can be brought up on a platform if you assume that location is native. So, if you look at it like, why should I add GPS and it costs me money, you reverse the paradigm, and say, if I have location, I have multiple ways of making money through services, through advertisements, etc." Chadha also provides his perspective on the hype surrounding LBS applications and whether it is for real? Chadha says, "The fact that location is native into all of these emerging platforms is a very strong indicator that people are serious about enabling multiple applications with location…there are some things that are fundamental to the nature of your business or your life in a mobile world…and location is one of those core elements."
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