Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a "push" to the market rather than a "pull" or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another "Google Earth" to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?

An interactive session at a recent regional GIS event (see article) prompts our editors to explore how we are trained in GIS and how and if we use spatial thinking in our day to day work. Are we just pushing buttons and following recipes or are we truly using the underlying ideas of how people, places and things behave in space? Does it matter if one is trained in geography vs. GIS vs. another discipline? What's the future look like for those skilled (or not) in spatial thinking?

Editors Joe Francica and Adena Schutzberg ask a question they deal with all the time: Just what is geospatial news? Are press releases news? Is news what some don't want you to know? Should news cause action? Listen to their take and share your thoughts via a comment.

Editors Joe Francica and Adena Schutzberg explore the technology of indoor location tracking and real-time locating systems (RTLS) . From asset tracking to location-based marketing, radio frequency technology is fast evolving for use in confined spaces such as grocery stores, hospitals and manufacturing plants. This technology will be in place for attendees and exhibitors to experience at Directions Media's Location Intelligence Conference in Santa Clara, April 28-30.

This week our editors revisit two themes that continue to pop up as geospatial technology, ideas, visualization and data move into the mainstream IT world and popular culture. First we look at two announcements regarding the integration of Business Intelligence or BI, with online mapping. Then, we'll pick apart the latest data capture privacy lawsuit - where a couple is suing Google over StreetView images of their house.