Editors Joe Francica and Adena Schutzberg explore the technology of indoor location tracking and real-time locating systems (RTLS) . From asset tracking to location-based marketing, radio frequency technology is fast evolving for use in confined spaces such as grocery stores, hospitals and manufacturing plants. This technology will be in place for attendees and exhibitors to experience at Directions Media's Location Intelligence Conference in Santa Clara, April 28-30.

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The offering was announced at the New Tech Meetup last night. Seero per Rafe Needleman, "lets you broadcast live from a Webcam or record shows for later playback. But it also records location and syncs it to video. That opens up some new capabilities for video producers and for advertisers." It's not really aimed at consumers, but productions shops for things like sports. The business model is not yet available, but clearly this is another set of content for the local advertiser to explore.

- Webware

Mapquest is slowly adding on the missing pieces to its online mapping service.

- MapQuest Blog

WeatherCall is a subscription-based service from KIMT (Iowa/Minnesota TV station) based on the U.S. National Weather Service data. It costs $6 dollars per year. Subscribers provide a physical location (address) and receive notification (e-mail, text, phone call) whenever severe weather including tornado warnings are delivered. Subscribers can optionally choose to receive severe thunderstorm and flash flood warnings.

The service is enabled by changes in how NWS know tracks storms. It's now done via polygon - meaning those outside the area need not be warned. Messages come from the station's Chief Meteorologist Adam Frederick 24 hours a day. It's not a location-based service in the sense it does not know where you are, save via that single input address. When you travel you can change your location manually within the system.

The company behind the offering (which apparently is apparently available from many TV/radio stations) is Media Weather Innovations.

The name says it all. AdNav refers to itself as a GPS Solutions Marketing Company. The idea is to subsidize satnav distribution by hotels, car rental agencies, airlines and make money by offering ads on the devices to local businesses. The platform is called Boomerang and it allows the partner to customize the data offered. Among the offerings are weather, directions, Internet access, city guides. Among the partners are Tele Atlas, CustomWeather, Ask and others. I didn't see any listing of who's advertising yet.

While very clever, my sense is that regular business travelers will be in the habit (soon) of using their phones for such things. Vacationers are a more likely target, but they'll have to learn of the offering before they pick up the NeverLost enabled car at Hertz.

via SmartCompany (Australia)

It was big week for news from a variety of sectors. Our editors take a look at Garmin's announcement of its nav-phone, the Nuvifone, Microsoft's offer to buy Yahoo! and the Ordnance Survey's opening of its API for developers, OpenSpace.

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