Mash-ups and other Web 2.0 tools took center stage at many California media outlets this week as they tried to keep up with the latest information on the fires in that state and serve it to readers. The efforts were truly spectacular, and one My Maps implementation became a Web favorite (1.2 million views) as well as a resource for first responders. This week we look at those efforts and look ahead to what might be done better in the future. The podcast is 16 minutes long and was recorded on October 29, 2007.
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