The Herald (UK) tells the story of a senior walking in Scotland. He got sick and used his SPOT beacon, a satellite communications device that sends the location and asks for help. The plea was heard in Houston, TX and help was sent. The walker is in the hospital and doing well. Great story and use of technology.

The interesting part for me is the text of the message sent: "Help message. I'm immobilised but okay and cannot reach you by phone. Find GEOS on Google map and send help."

I did what it said - tried to find GEOS on Google maps - but found nothing relevant. Hmmm.

A bit of research shows that GEOS, actually the GEOS Alliance, is the name of the response company that receives the alert messages from SPOT. It's in Houston. Without searching on GEOS 911 or GEOS Alliance, I'd never have found it. The help messages sent from SPOT, like the one above, are sent to GEOS who in turn contact those people you've asked to be contacted with the message. In this case, the idea would be to confirm there is an emergency (that the person is indeed in the wild and subject to using the device, I guess). So, I guess the "find GEOS on Google maps" is redundant. BTW, if there's no answer from the contacts "at home" the service will contact emergency response personnel.

Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a "push" to the market rather than a "pull" or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another "Google Earth" to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?

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SiRF's CEO left last week, prompting Vijay Nagarajan at Seeking Alpha to wonder about it's future. He has and continues to believe that future is merger/acquisition. But with many GPS players already pairing up, it's options are somewhat limited. He points to Intel and Marvell as potential buyers. Intel we all know, but who is Marvell? It's best known for wi-fi and chips. In the past it's said it would develop GPS internally.

MyAthlete is the latest offering of track tools - this one aimed at endurance athletes such a marathons and triathletes. You carry the device and anyone with Web access (via cell say) can track you on a map. The device will be used by Team Hoyt at Monday's Boston Marathon. (Dad Dick pushes son Rick in a specially- made wheelchair.) The interesting thing about this device - you can rent it and return it after a race.

- press release

The latest dataset to appear on satnav? High car crime areas. Basically, it's a warning about where NOT to park your car. The feature is currently available from Sanyo one of its Gorilla branded devices. Alas, so far data is only available for Osaka. Interestingly, there almost no car crime in Japan, but elsewhere...

- Tech Radar