Vince Poscente, a former Canadian Olympic star in speed skiing delivered a rousing keynote address at the Pitney Bowes MapWorld Conference last week, a merged event between the user groups of MapInfo and Group 1. Now a motivational speaker, Poscente provided a exhilarating ride into the world of business strategy and how to deal with a few bumps along the way. And in his case, a bump led to losing a medal at the 1992 Olympics.
Poscente offered that in today’s business climate he defines companies in four categories:
The Zeppelin, a lumbering giant with little forward motion.
The Balloon, something that just floats along with a few ups and downs along the way.
The Bottle Rocket, a high flier at first but one likely to fizzle later and drop like a stone.
The Jet, where alignment and speed must coincide to achieve optimum results.
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