Thursday, January 5. 2006

Gmail "Map This" Button

Greg Sterling posting at Search Engine Journal tipped me off to a new mapping function appearing in Gmail. Turns out, messages that come in with addresses have a link on right titled "Map This." It's near the sponsored links, reports Sterling. He points to this page for Google's explanation (no human reads your mail!).

Sterling makes a good point that putting something of value "over there" draws more attention to the ads "over there."

I guess once we all griped about the autolinks appearing magically by default on webpages when the Google Toolbar was installed, Google pushed that functionality over to GMail.

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