Wednesday, December 7. 2005

Frost and Sullivan report projects huge growth in LBS

Frost and Sullivan, the market research firm, conducted a webinar yesterday in which they released projections of the location-based services market. Now, we've seen pie in the sky before so I caution you with the following numbers. That said, there is no question that there is a resurgence in the market. Other articles we have published in the past note this as well. But it is interesting to note that LBS for them includes online web mapping portals, not just wireless location services. So lets start with their Navigation/Mapping category:

Traffic to Internet map sites: 48.3M visitors per month; 62% growth rate with MapQuest accounting for 35M visitors. Yahoo Maps has 16.9M visitors with more than 100% growth rate and is gaining market share on MapQuest. Google is projected to become the #3 mapping portal based on initial explosive interest.

On the consumer side, in-vehicle navigation systems and wireless handset were the main focus. As such, NAVTEQ and Tele Atlas have combined revenues of $480M with a 42% growth rate; major revenues are from in-vehicle nav systems. While there are only 2.2M in-vehicle nav systems on the road, there is a 25% growth rate projected. Europe, though 4x the size of the US, has only 1/2 the growth rate.

At the enterprise level, mobile resource management applications were identified as the key to driving LBS adoption in the short term. No surprise there.

For telcom carriers, the main categories that will spur adoption were entertainment (LBS gaming, find-a-friend; social dating), information services (POI 411, navigation, traffic/weather alerts), and security (child locator, roadside resue). Bottom line: by 2008 F&S project over 17M (non-Internet) users of consumer LBS with revenues over $1.2 Billion.

Posted by Joe Francica at 07:49 | Comments (0) | Trackbacks (0) |

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