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Monday, October 12. 2009

iPhone Users More Likely to Use Nav, but few Use Anything Other than GMaps

Recent research from Compete found that 55% of iPhone owners use navigation and/or GPS at least a few times a week, compared with just 31% of the total smartphone population. But while people are using navigation on their phones, they're not downloading many apps (only 22% use something other than the preloaded Google Maps) and they're not willing to pay much more than $5 for them, said Danielle Nohe, director-consumer technologies at Compete.

Posted by Adena Schutzberg in Google, Apple at 06:00 | Comments (0) | Trackbacks (0) | Bookmark and Share

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