Tuesday, October 6. 2009

There's a Map for That: Verizon Takes on AT&T

One of the big complaints of iPhone users is the variance in AT&T 3G coverage across the US. Some areas are fine, some uncovered and some, like San Francisco are notoriously poor. So, Verizon, which may itself host the iPhone, once's AT&T's exclusive deal runs out, is making waves. It riffs on Apple's "there's an app for that" in a campaign launched Monday. It includes the slogan, "There's a map for that" to highlight its more complete coverage map. Clever? Perhaps. Petty? Some think so. Will it matter? It's unclear if it will help or hurt Verizon's chances of getting an iPhone deal here in the U.S!

- Digital Daily (All Things D) - includes video of the ad

Posted by Adena Schutzberg in Apple at 06:00 | Comments (0) | Trackbacks (0) |

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