Wednesday, August 26. 2009

iPhone May Support LBS But Apple Needs Some Geography Marketing Insight

I love my Mac and my two iPods. I'm even ok with the e-mails about new products - like the new OS coming out on Friday.

Today I also got an e-mail about a new Apple Store opening at Liberty Place. I figured it must be around Boston because Apple knows I live around Boston. But I'd not heard of Liberty Place. It sounds fancy - like Copley Place in Boston. Maybe there's a new "Place" in Boston and I'm just not paying attention? Or, maybe there's an error and it's not in Boston? The announcement includes no address (street, city, state) so I had to click through on either the "Apple Story, Liberty Place" link or the "Get Directions" link. I learned the store is in Dedham, MA about 20 miles south of Boston. Oh, ok.

It gets funnier. The "Get Directions" link uses Google Maps, but not so well!

Posted by Adena Schutzberg in Google, Apple at 06:46 | Comments (0) | Trackbacks (0) |

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