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Our Points
Wednesday, July 1. 2009

Lessons Learned in Hyperlocal

Media & Maps

Poytner's E-media Tidbits has a contribution from Dr. Michelle Ferrier, an associate professor at Elon University and a former columnist and managing editor of MyTopiaCafe.com at the Daytona Beach News-Journal. She details what she learned trying to make MyTopiaCafe.com, a hyperlocal news site for two counties successful. It closes today.

Themes: Don't bite off too much, have multiple revenue sources, have a salesforce that knows how to sell your unique offering

Posted by Adena Schutzberg in Media & Maps at 06:00 | Comments (0) | Trackbacks (0) | Bookmark and Share

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I operate two hyperlocal websites as part of www.ourtown.com. My sites are www.cincipulse.com and www.ourtown.com. Ourtown provides me with the technology platform and some generic news and I fill in the community news so I hope that I am avoiding some of the problems of marrying technology and content.
#1 Carol Meinhardt (Link) on 2009-07-10 14:56 (Reply)

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