Friday, May 8. 2009

Online Mapping Slowing Canada/US Traffic

Why is the Lewiston-Queenston bridge so busy and slow and nearby ones have no waiting and no lines? NITTEC Executive Director Tom George thinks it has to do with online mapping.

We call that the 'Google Phenomenon' because they will take that map from Mapquest or Google and follow it it doesn't matter how long they have to sit when directly adjacent to them is another facility where they can drive directly across the border. People go ahead and follow that right into that bridge even though there's other bridges with 0 or 30 minutes or less.

Posted by Adena Schutzberg in Google, MapQuest at 07:21 | Comments (3) | Trackbacks (0) |

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this is so true! I was always following the Queenston bridge until I found out that the other bridges are MUCH faster to get through.

#1 Laura Cerquozzi (Link) on 2009-05-08 09:43 (Reply)

However, as more folks get access to traffic data via these applications then that will help move them to the other routes.

#2 Nick on 2009-05-08 10:14 (Reply)

Most people get in a rut and don't like to explore other routes. It's much easier to stick to a familiar route. In the long run, the "Google Effect" and in-vehicle GPS units will help people venture off the beaten path without fear of getting lost.

#3 Roy on 2009-05-11 12:56 (Reply)

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In reply to	[ Top level ]#1: Laura Cerquozzi on 2009-05-08 09:43 #2: Nick on 2009-05-08 10:14 #3: Roy on 2009-05-11 12:56
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