Wednesday, April 15. 2009

Update: Google Maps (Finally) Tops Mapquest

Update: Greg Sterling at Search Engine Land notes that Hitwise looks further at the data and notes that while Google Maps has the edge in traffic, MapQuest still has the edge in engagement. That is, folks stay longer at MapQuest (almost 11 minutes to 7.5 at Google Maps). Could it be folks find their answers more directly at Google Maps? Or are more familiar with it and thus more efficient? I for one am slower using MapQuest since I use it far less.

--- original post 4/14/09 ----------
Blumenthals has the stats and graph from Hitwise. Over the weekend Google Maps hit 39.38% of the travel maps category and MapQuest took just 39.14%. Whew, now that that's settled, back to work...

via @NAVTEQ via Twitter

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And, per Bloomberg, Yahoo Maps use was down 14% last month (March) compared to +26% for Google Maps.

http://www.bloomberg.com/apps/news?pid=20601087&sid=a4ymfQIm1omY&refer=home

#1 Adena Schutzberg (Link) on 2009-04-21 08:23 (Reply)

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