Tuesday, March 31. 2009

Quote of the Week

"BofA is one of a small but growing group of marketers that have figured out that mobile marketing isn't about advertising. That's not to say mobile advertising will play no part, but that mobile, like most things digital, is not a channel so much as a way consumers live their lives and, consequently, a way marketers have to conduct their business."

- Rita Change writing in AdAge. She goes on to note BofA's early efforts in mobile banking and how indeed one in eight users of the mobile banking app use the ATM finder on their mobiles.

Posted by Adena Schutzberg in LBS at 06:00 | Comments (0) | Trackbacks (0) |

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