Smith described her vision as a "sustainable lens" and, providing a twist on her own company's name to infer a broader meaning, a "digital globe" of information that utilizes a constellation of satellites with "appropriate and re-usable data." Smith said, "We have more than doubled the rate at which we are consuming natural resources than we were 40 years ago. (Source: Living Planet Report, 2008, WWF)…How can imagery help? Imagery provides a visual reality – a translation from some of the complex theories to bring that down to layman’s terms, which are often emotional. Imagery communicates complicated scientific information to policymakers, civil and non-government organizations and citizens easily and visually; overcomes language, cultural, and literacy barriers...Imagery addresses the whole planet; no area goes undetected or forgotten."

Moses offered his own assessment of the volume of remotely-sensed data that will be available in the not-to-distant future. "The democratization of data will herald a plethora of information to support the status of Gaia. In the next decade there will be three profound changes in our industry: The plethora of earth-observing sensors; the rise of the web; and new, powerful processing algorithms that processes the many dimensions of this data," he said.