Tuesday, February 3. 2009

Google Korea and Yahoo Korea Partner on Mapping Against Common "Enemies"

Korea's Daum (www.daum.net) is number 2 in search (left overs from Naver), but #1 in maps while Naver (www.naver.com) is #1 in search (75%). That does not sit well with Google and Yahoo.

So, the two have partnered to face the common enemies:

Under an agreement announced Tuesday, Google adds "video clips from YouTube (kr.youtube.com) on Yahoo's map (map.yahoo.co.kr), while Yahoo interconnects its local search service, Gugi (kr.gugi.yahoo.com), with Google's map (www.maps.google.co.kr)."

The sharing should begin later this month, with plans to extend it to the international version of Yahoo's Gugi services (global.gugi.yahoo.co.kr).

Korea has been one of the few rare markets where Google and Yahoo have struggled to stay relevant, with Naver controlling around 75 percent of the search market and Daum gobbling up the biggest of table scraps.

- Korea Times

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