Monday, January 12. 2009

Retail Data Model Releases with Modest Location Technology Support

The Association for Retail Technology Standards (ARTS), the standards division of the National Retail Federation released version 6.0 of their Retail Data Model, a project that was two years in development. According to an article in Fibre2Fashing, supporting a full range of computer applications to operate retail businesses across multiple retail segments such as convenience stores, big box retailers, gas stations, etc. But the support for location technology looks minimal as the article states that the improvements to the model include "Geo Coordinates: Expanded ability to support multiple geo-coordinate systems used to map coordinates to physical addresses (Geocoding)." I guess if it didn't support geocoding before, the model had a hard time creating trade areas, doing target marketing, analyzing psychographics, and basic site selection. Earlier versions (See version 4.0 [PDF]) of the model give slight mention to census demographics. I guess we'll have to wait for version 7.0.

Posted by Joe Francica in Location Intelligence at 07:56 | Comments (0) | Trackbacks (0) |

Comments

Display comments as (Linear | Threaded)

No comments

Add Comment

Name
Email
Homepage
In reply to	[ Top level ]
Comment	Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. E-Mail addresses will not be displayed and will only be used for E-Mail notifications To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above:
	Remember Information?   Subscribe to this entry