Sunday, January 11. 2009

Lexus to Send Targeted "Podcasts" to User Vehicles

The service is called Lexus Insider (sounds like "inside information" right?) but the topic of the three minute or more messages is at Toyota's discretion. Among the topics noted in a USA Today article: how to use car features or suggested scenic drives. The opt in system will allow users to see "new messages" when the car starts and to select those of interest. Of interest to me, there's no suggestion the messages are location-based, but may be based on the car's home ZIP Code or vehicle type.

I think Toyota will have to do more to make this sound appealing enough for drivers not to ignore. For now I expect it to be "ignorable."

Comments

Display comments as (Linear | Threaded)

No comments

Add Comment

Name
Email
Homepage
In reply to	[ Top level ]
Comment	Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. E-Mail addresses will not be displayed and will only be used for E-Mail notifications To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above:
	Remember Information?   Subscribe to this entry