Hi Janet (and others reading this),

One thing we need to keep in mind is that there is a generally low opinion of corporations in general, and the Forrester data reflected that. By and large, people just don't trust large corporations as having their best interests at heart. So when they see that a corporation has started a blog, they immediately see it as something nefarious and sinister.

What's sad is that they don't see that there are real people writing these blogs. The work these people do is outstanding, and comes from a good place. They genuinely want to help make their customer's lives better.

For example, look at one of the example Josh wrote about in the report: Rubbermaid. (*) You have Jim Deitzel blogging about getting organized, preparing for the holidays, getting ready for New Year's, etc. It's fun and personal. He even posted pictures of his kids. Yes, he talks about Rubbermaid products, but in the context of getting organized and helping to solve real world customer problems.

How any of that could generate mistrust is beyond me.

I posted a list of trustworthy blogs here (see URL below). Obviously, they are our members, but we would support them anyway because they are doing great work.

http://blogcouncil.org/blog/here-are-a-few-trustworthy-corporate-blogs/

Cheers,
Michael

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312-932-9000 / michael@blogcouncil.org / twitter: merubin
I am a Blog Council employee and this is my personal opinion.
* Rubbermaid is a Blog Council member. I write about them because I like them and they are good people.