Friday, December 19. 2008

Using LBS iPhone Apps for PR

There's a new, free app for the iPhone that provides details about Washington DC aimed at inauguration goers. Besides maps and tourist info it includes a countdown to the big day and a proximity tool that tells you how far you are from where the event will ultimately be held. Cool.

Who's behind it? A DC law firm and a PR firm. Patton Boggs and Qorvis Communications.

This is a strange new world of "location-based advertising." The moto of the PR effort: Qorvis and Patton Boggs, Navigating Washington.

This application was developed (they call it "mobilized" by PointAbout.

- AppScout

Posted by Adena Schutzberg in Navigation, Apple at 06:40 | Comment (1) | Trackbacks (0) |

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that ads technic pretty cool.

Advertisements will be more inside at mobile..

#1 Janet Ali (Link) on 2008-12-21 16:56 (Reply)

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