Wednesday, December 3. 2008

When the Location Pitch Fails...

Ok, I have to give the folks at the PR firm credit, they tried to catch me with this pitch in their e-mail: "Item? Illinois Boasts #11 Rank for Fastest Internet in the Nation - What does that mean for businesses, consumers?" The goal: to get me to write about a survey that found the fasted Internet speeds. The attached PR (already posted on a radio station blog) included a list of how all 50 states ranked.

It took me a few moments to realize the sender tracked the address of this blog to Illinois (that is the Directions Media biz address). But the sender didn't explore our publications to learn that our publications are national/internationally focussed, not local. Oops.

I think the addition of a map along with the raw data would have turned it into a national tech story. Then it could have been pitched that way to tech pubs like ours.

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