Wednesday, November 26. 2008

MapQuest Positions itself Against Google Maps

"Google Maps may be gaining ground in terms of unique visitors but our user engagement and value proposition is very different than Google Maps. Visitors to MapQuest are far more engaged as we are actually a destination website."

That's Mark Law, Vice President of Product Development at Mapquest in an interview at Search Engine Land. While he and and Christian Dwyer, Senior Vice President & General Manager, do their best to draw the lines between the offerings, I think users are seeing things in a bit more blurred way.

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Day late and a dollar short. When I go to Google Maps, I get some ads with whatever geographic data I actually want. I don't have to wade through a ton of ads just to see a map with less functionality than the ones offered up by Google, Microsoft and Yahoo.

For a company that had a similar level of brand recognition as Google, but for maps and directions, I really think they missed the boat.

#1 John Reiser (Link) on 2008-11-26 08:55 (Reply)

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