Thursday, November 20. 2008

Baron demonstrates the future of weather reporting

Bob Baron, president and founder of Baron Services, gave a special presentation at the Rocket City Geospatial Conference on Thursday morning. He started by showing clips of himself and other weathermen from as early as the 1970's, which were wonderfully amusing and sometimes downright silly. He was a TV weatherman during the "grease pen on a chart" days. This experience was the impetus behind the founding of Baron Services, he explained. "In 1984, an F4 tornado came through Huntsville; there was no warning. A police officer down near the golf coarse reported that his car was overturned and that was our first warning. We lost 23 neighbors that day. We had little timely and accurate data that day - we had nice weather graphics but no weather tools. I incorporated my company two months later, and we focused on how we could do better."

Baron took the audience through the history of technology his company has developed and provided to TV stations, ending up with the company's newest product, OMNI. Baron explained OMNI: "We’re actually at the beginning of being able to show people the weather as they would actually see the weather." The company works with more than 200 TV stations around the country, so it's likely that you will see the OMNI system in the next few months.

Posted by Nora Parker in Real-Time/Dynamic Data, Weather, Rocket City Geospatial, Media & Maps at 11:05 | Comments (0) | Trackbacks (0) |

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