Wednesday, November 12. 2008

New NPR President Confident about Hyperlocal

PaidContent got an interview with newly appointed president and CEO of National Public Radio, Vivian Schiller. She comes from the New York Times and has no radio experience. The geotidbit of note:

-- Hyperlocal: Schiller has watched start-ups and big media alike fail to crack the hyperlocal conundrum. She thinks NPR is well-positioned to actually do it. “So many companies have started and folded trying to win in local hubs. Big news organizations spend hours wondering how do I create the hyperlocal presence, you don’t have the infrastructure. NPR can do it. It already has the trust and the infrastructure in every town and campus in America. I want to find a way to create indispensable local media hubs.”

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