Wednesday, October 22. 2008

Yahoo Groups' Ad Targeting: 1 for 3

This is a follow up to "Location-based Water Coolers." While the water cooler ad did indeed understand I was in Somerville, Massachusetts, today the Yahoo Groups ads only went 1 for 3.

The lefthand links, for apartments and properties, think I'm in Somerville, NJ or want to move there. (I hear it's lovely. My friend Mark lives there.) The rightmost one, thankfully, offers accountants in the 02145 ZIP Code, right here in my city. My running club helpfully notes our state (MA) in the title of our group... Still room for improvement in ad targeting!

Posted by Adena Schutzberg at 06:00 | Comments (0) | Trackbacks (0) |

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