Close

Close
Special Announcement
Newsletter Sign Up
Calendar
Back November '09 Forward
Mon Tue Wed Thu Fri Sat Sun
            1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30            
Syndicate This Blog
Top Referers
myteams.dot.ga.gov (88)
planetgs.com (77)
www.thegisforum.com (71)
www.spatialsciences.org.au (32)
www.bloglines.com (27)
Our Points
Thursday, September 18. 2008

How to get users to use GPS more...

Sensis (owned by Telstra), a provider of online mapping systems (Whereis) and data for GPSs in Australia did some research:

"Consumer research conducted by Whereis claimed that most GPS users only use their devices for unfamiliar routes or non-routine driving."

So, how to get users to "get more" out of it?

"However speed limit information adds a second motivation for consumers to purchase a GPS unit and increases the value the consumer gains from their purchase, according to the company."

- SmartHouse

Posted by Adena Schutzberg in Satellite Navigation at 07:55 | Comment (1) | Trackbacks (0) | Bookmark and Share

Trackbacks
Trackback specific URI for this entry

No Trackbacks

Comments
Display comments as (Linear | Threaded)

The speed limit information may not seem that big a selling point for most of the world, but in my home state of Victoria (Australia), the state government views its people as a bottomless pit of income, and in a bid to get their hands on as much of our money as possible, have changed the laws so that fines are issued when the speed limit is exceeded by 2 mph... yes, that right... do 62 in a 60 zone and you get a $142 fine.
#1 Gert on 2008-09-21 18:26 (Reply)

Add Comment

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
E-Mail addresses will not be displayed and will only be used for E-Mail notifications

To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly.
CAPTCHA
    
  
 
Advertisers
Polls
What's your opinion of the quality of Google's "new" U.S. dataset?
I haven't noticed a difference.
It's better.
it's not as good.
I don't use Google Maps regularly.

Archives
Comments
Briantist about Seen During Geography Awareness Week IV
November 21
Perhaps there should be an on-screen [...]


SMR about Seen During Geography Awareness Week IV
November 20
This is very funny. Google Earth has [...]


Claudio Schapsis about Twitter Geo API Available
November 20
Location on Twitter is not new. There [...]


Kirk Kuykendall about Why I got an e-mail from Wolfram Research
November 19
It's also worth watching Wolfram Alpha. [...]


Adena Schutzberg about Why I got an e-mail from Wolfram Research
November 19
You are correct! [...]


Archie Belaney about Update 5: AT&T Sues Verizon over "Map for That" Map Ads
November 19
If you're advertising 3g coverage is [...]


Maitri about Why I got an e-mail from Wolfram Research
November 19
Hey, I know Yu-Feng! We went to grad [...]


Amazon Recommendations