Wednesday, August 20. 2008

How VARs Pick a Good Vendor: Look for GIS

ChannelWeb reviews a presentation by MarketStar at XChange '08 aimed at helping VARs pick vendors with good channel management. #3 was:

3. Investigate whether the vendor uses Geographic information systems (GIS) to assist in analyzing sales data. When that information is plotted, special patterns become apparent. Relationships, patterns and trends are revealed in the form of maps, globes, reports and charts. That way, vendors can keep tabs on sales cannibalization of a region. Further, by eliminating channel partners who do not contribute to a regions growth, vendors can maximize the productive VARs' sales potential and increase their revenue.

Posted by Adena Schutzberg in Location Intelligence at 06:00 | Comments (0) | Trackbacks (0) |

Comments

Display comments as (Linear | Threaded)

No comments

Add Comment

Name
Email
Homepage
In reply to	[ Top level ]
Comment	Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. E-Mail addresses will not be displayed and will only be used for E-Mail notifications To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above:
	Remember Information?   Subscribe to this entry