Tuesday, August 5. 2008

New Apple Tagging Patent App - Includes LBS Ad Implementation

The application is for a patent titled "Tagging Media Assets, Locations, and Advertisements" and seems to relate to tagging content (music, video) on portable media devices (think iPod). Per Pallaxo:

Apple’s latest patent filing seeks to expand this ‘tagging’ feature with targeted location based advertisements, while at the same time incorporating this type of technology into the mainstream use by allowing iPod and iPhone users to take advantage of the tagging feature when listening to the radio, watching videos, or even renting movies on their portable media devices.

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Seems rather similar to the RadioTAG specification, a joint project amongst various UK broadcasters: http://radiodns.org/docs/cloud/RadioTAGv0.3.2.pdf

#1 MagicBadger on 2008-08-07 03:00 (Reply)

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