Wednesday, July 23. 2008

Going Local (2 mile limit) with CLIF

Yeah, yeah, CLIF BARS, SHOTS, etc., endurance athletes seem to either love or hate them. (I confess liking the Shot Blocks, though I'm now favoring the woman friendly Luna Moons just because they are smaller.) This is the second year of the company's Two Mile Challenge, which urges people to use a bike for trips of 2 miles or less. These trips make up 40% of all car trips. Further, 90% of two mile trips are made by car! (Yikes, I say after just returning from 25 miles on my bike.)

To support the challenge, Clif offers tools to configure a bike and of course, a Google Maps mashup to find your 2 mile radius, along with key destinations in and out side of it. It's quite elegant and even includes user suggested POIs.

Per the press release, "since launching the first 2 Mile Challenge in September 2007, nearly 20,000 people have used the mapping service." This is the first I'd heard of it.

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