Monday, July 7. 2008

Loopt Launches Web, taxi-based videos to build the brand

The campaign launches today and is aimed at tech-savvy young consumers. The webisodes feature David Price, host of the Internet's "Middle Show," (never heard of it but apparently it's in the late night vein). He uses Loopt's mobile friend-finding technology as he travels around New York City. There's a Loopt ad and a plug from the host for Loopt around the episode.

New weekly episodes will appear for two month on social networks like YouTube, Facebook and MySpace and on TaxiTV in 6,000 New York taxi cabs. I'll be curious to see what the advertising mavens think of this.

- MediaPost

Posted by Adena Schutzberg in LBS at 07:09 | Comment (1) | Trackbacks (0) |

Comments

Display comments as (Linear | Threaded)

It will be interesting to see if anyone is interested in watching this...we too have never heard of Mr. Price.

#1 Brick Marketing Local (Link) on 2008-07-07 11:25 (Reply)

Add Comment

Name
Email
Homepage
In reply to	[ Top level ]#1: Brick Marketing Local on 2008-07-07 11:25
Comment	Enclosing asterisks marks text as bold (*word*), underscore are made via _word_. Standard emoticons like :-) and ;-) are converted to images. E-Mail addresses will not be displayed and will only be used for E-Mail notifications To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly. Enter the string from the spam-prevention image above:
	Remember Information?   Subscribe to this entry