This isn't a hoax, but it is connected to a cable comedy show:
"The Marc Horowitz Signature Series" chronicles prankster Horowitz as he drives the shape of his signature on a map of the U.S., stopping in 20 towns along the way to stage one-off "community building" (read totally off-the-wall) experiments. In one town he goes door-to-door to personally serve residents a fancy breakfast in bed, and in another, invites residents to gather for a ceremony to "bury their problems"--photos of ex-girlfriends and video game consoles welcome.
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MediaPost's Online Media Daily